Project brief

Start a project.

A qualified brief gets a real scope back. Answer what you know, skip what you do not, and the studio replies with the project, deliverables, dimensions, placements, deadline, revision process, usage, and price in writing. Nothing is sent until you send it.

  1. Contact
  2. Project scale
  3. Project type
  4. Purpose
  5. Timing
  6. Placements
  7. Files and dimensions
  8. Assets
  9. Creative direction
  10. Commercial context
01

Contact

Who is asking and how the studio replies.

The scope and the questions come back to this address.

02

Project scale

Start at the right scale. Pick the closest fit and the studio will confirm it.

Scale
03

Project type

What is being designed.

Project type

Choose everything that applies.

04

Purpose

The visual has a job. Say what it is.

Buy a ticket, stream, follow, book, call, remember the name.

05

Timing

Real deadlines shape the scope.

Rush terms, if any, are written into the scope.

06

Placements

Where the work will run. Design for the placement, not resized after the fact.

Placements
07

Files and dimensions

Known specifications save a round of questions. Unknown is a fine answer.

For example: print PDF, PNG for social, JPG for a ticketing page.

Sizes, aspect ratios, or the platform that sets them.

08

Assets

What exists already. Link to approved folders rather than attaching files.

09

Creative direction

References sharpen the first proof.

Links or descriptions. Yours or anyone's.

10

Commercial context

Usage and rights are written into the scope. Say what you need now so the scope can say it back.

Where, how, and how long the work will be used.

Stock, fonts, photography, or other licensed material.

Optional. There are no published ranges.