Service lane 02
Release and campaign
One visual direction carried through the placements a release or campaign requires.
A release or a campaign is never one image. It is one direction that has to show up as a cover, an announcement, a feed post, a story, an advertisement, and whatever else the rollout needs, and still read as the same thing everywhere.
The work starts with the master artwork and the list of real placements. Each format is composed for where it will be seen rather than resized after the fact, so the hierarchy holds when the frame changes.
Deliverables
- Cover art
- Single and album artwork
- Advertising creative
- Social graphics
- Campaign graphics
- Announcement assets
- Web-ready launch graphics
Appropriate for
- Artists and labels
- Brands and entertainment companies
- Managers and agencies
- Teams running a launch
Boundaries
- Obsidian designs the assets. Distribution, playlist pitching, public relations, release strategy, and advertising management are not included unless written into a scope.
- Photography, video, and animation are not part of this lane unless separately scoped.
Work in this lane
Offered and scoped per project.
Approved public examples in this lane are not published yet. The capability is real, the process is the same five stages, and examples appear here only when a client has approved the display. Nothing is mocked up to fill the space.
Ways to work
Start at the right scale.
- One asset
Starter Design Pass
A focused asset for a show, release, campaign, deck, or brand moment.
- One campaign
Campaign Asset Kit
One visual direction carried across the real formats needed for a launch, announcement, or campaign.
- Ongoing support
Monthly Creative Retainer
Recurring creative support for an artist, promoter, company, venue, agency, or team with continuing design needs.
Start a project
Have a release and campaign project?
Scope, timing, deliverables, and price are confirmed for each project.